Pardot (MCAE) training: 

Become a certified specialist

Become the best marketer you can be with our MCAE on-demand 10-week course. Our Pardot training is now live and accepting students.

Pardot Academy On Demand

Be the best marketer

Equip yourself with the skills to navigate the marketing automation world like a pro!

Work towards a Salesforce-accredited certification with our experts. Expand your skillset and open endless opportunities for your career.

“The agency offered us a bespoke workshop tailored to our requirements and business needs. In addition, Tom offered his expert advice and knowledge on how best we should use the system and provided us with relevant materials to refer to. I would highly recommend using this agency for any Pardot support.”

Sarika, Senior CRM Analyst at Efficio

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Our Courses

Course features

10 on-demand lessons covering the core Pardot features.
Q&A sessions with certified Pardot experts at MarCloud.
Pardot specialist pitstop exercises and assessments.
Access to the MarCloud Consultancy Study Group.

Pardot training pitstops

Complete the Pardot on-demand course in 10 game-changing pitstops.

PITSTOP 1
Know One's Way Around
Pardot Dashboard / Marketing Calendar / Pardot Tabs / Features / Building Exercise (Homework)

PITSTOP 2
The Life of a Pardot Admin
Salesforce & Pardot / Syncing Technical Setup / Account Settings & Sync Errors / Raise a Support Case / User Setup / Custom Fields Object Sync
PITSTOP 3
The Life of a Campaign Manager
Folders / Connected Campaigns / Campaign Hierarchy / List Management / Building Exercise (Homework)
PITSTOP 4
The Life of an Email Marketer
Email Best Practices / Building Emails in Classic / Lightning Email Builder / Building Exercise (Homework)
PITSTOP 5
The Life of a Campaign Manager Pt. 2
Custom Redirect Links / Page Actions / Social Connectors 
PITSTOP 6
Becoming a Lead Gen Specialist
Forms vs Form Handlers / Landing Pages in Classic / Landing Pages Lightning Builder / Building Exercise (Homework)
PITSTOP 7
The Life of a Marketing Operations Manager
Scoring / Grading / Lead Qualification (MQL) / Lead Assignment / Case
Study (Homework) 
PITSTOP 8
The Life of a Marketing Operations Manager Pt. 2
Pardot Automations / Engagement Studio / Building Exercise (Homework) 
PITSTOP 9
Introduction to Sales Cloud for Marketers
Understanding Data Architecture / Object Management / Setup and Rule Management / External Activities / Building Exercise (Homework) 
PITSTOP 10
The Life of a Marketing Analyst
B2B Analytics / Introduction to Custom Dashboard UI and Tools / Build a Lens / Setup of Notifications, Sharing, Collaboration / Building Exercise (Homework) 

Who is the training for?

#PardotOndemand | #MarCloudConsulting | #GetCertified | #JoinOurCommunity | #SkillUp

Marketers
Become the best marketer you can be by enhancing your marketing automation skills.
Graduates
Start a life-changing course by enrolling in our marketing automation course.
Salesforce admins
Be a well-versed administrator. Understand winning campaign strategy, structure and process.
Passionate individuals
Broaden your knowledge. Discover the importance of marketing automation in digital.
Enrol now

Take your Pardot career and expertise to the
next level!