Pitstop 6
How to become a Lead Generation Specialist
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Pitstop 6 is all about Account Engagement lead generation. Discover how to generate more leads through Account Engagement forms and create gated content via landing pages to help with brand awareness and attract more leads. We focus specifically on Account Engagement forms and landing pages, using the drag-and-drop builders and how you can utilise these assets for in-depth reporting and better personalisation.
Features covered
Forms versus Form Handlers
We take a look at two options for marketers who need to collect certain kinds of information from their prospects: Account Engagement forms and form handlers. We’ll answer common questions, such as which is the best tool to use, and when to use forms versus form handlers.
Landing pages
Landing pages are a great way to create targeted campaigns to capture leads. In this pitstop, we share two ways in which you can build landing pages: the classic way versus the new Lightning Builder. We take you through both versions and the best practices for using the new builder.
Landing pages
Landing pages are a great way to create targeted campaigns to capture leads. In this pitstop, we share two ways in which you can build landing pages: the classic way versus the new Lightning Builder. We take you through both versions and the best practices for using the new builder.
View Pitstop 7
Our Pitstops
Complete the Account Engagement On-Demand course in 10 game-changing pitstops.
Account Engagement specialist training
Benefits of Account Engagement Training On-Demand
Sign up on-demand
Sign up whenever you like to start being drip-fed a new pitstop every week that will get you up to speed on all things Account Engagement (MCAE).
There are 10 pitstops in total!
There are 10 pitstops in total!
Targeted pitstops
Our pitstops are focused on job roles and cover everything you need to know about Account Engagement for the job you have/want. Know that your learnings apply to your role.
Your own Account Engagement support
Run into an Account Engagement challenge? Dip into the course whenever you like and recap a video or ask a question to the community.
Join a community
Join a community where you can engage with course peers and ask questions directly on our interactive platform.
Get approved by MarCloud
At the end of the course your skills will be tested and we will provide you with a certificate to add to your portfolio! Add your new skills to your CV.
Automation experts
You're learning from the best Account Engagement talent in the space. Our certified experts have years of marketing automation experience and will help you become a better Account Engagement power user.
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