Pitstop 8
The Life of a Marketing Operations Manager Pt.2
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Pitstop 8 builds on knowledge shared prior and looks at one of the most powerful features: the Account Engagement Studio. We'll demonstrate how marketers use automation tools to nurture leads better, boost sales revenue, improve engagement rates, and improve marketing productivity.
Features covered
Account Engagement automation
From content creation to organisation, marketing automation is all about streamlining your marketing processes. In this pitstop, we will take you through Account Engagement features in terms of automation and provide tips for how each one can be used. We’ll explore Automation Rules, Completion Actions (including conditional ones!), and more automation within Account Engagement.
Engagement Studio
Engagement Studio was built to supersede linear drip programs and allow for a new approach to lead nurturing. It enables you to build highly intelligent workflows using a user-friendly canvas that bears a resemblance to the New York subway map.To fully utilise the benefits of an Account Engagement Studio, you must first grasp the basics of how it works, which we will take you through in this pitstop.
Engagement Studio
Engagement Studio was built to supersede linear drip programs and allow for a new approach to lead nurturing. It enables you to build highly intelligent workflows using a user-friendly canvas that bears a resemblance to the New York subway map.To fully utilise the benefits of an Account Engagement Studio, you must first grasp the basics of how it works, which we will take you through in this pitstop.
View Pitstop 9
Our Pitstops
Complete the Account Engagement On-Demand course in 10 game-changing pitstops.
Account Engagement specialist training
Benefits of Account Engagement Training On-Demand
Sign up on-demand
Sign up whenever you like to start being drip-fed a new pitstop every week that will get you up to speed on all things Account Engagement (MCAE).
There are 10 pitstops in total!
There are 10 pitstops in total!
Targeted pitstops
Our pitstops are focused on job roles and cover everything you need to know about Account Engagement for the job you have/want. Know that your learnings apply to your role.
Your own Account Engagement support
Run into an Account Engagement challenge? Dip into the course whenever you like and recap a video or ask a question to the community.
Join a community
Join a community where you can engage with course peers and ask questions directly on our interactive platform.
Get approved by MarCloud
At the end of the course your skills will be tested and we will provide you with a certificate to add to your portfolio! Add your new skills to your CV.
Automation experts
You're learning from the best Account Engagement talent in the space. Our certified experts have years of marketing automation experience and will help you become a better Account Engagement power user.
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