Pitstop 8

The Life of a Marketing Operations Manager Pt.2

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Pitstop 8 builds on knowledge shared prior and looks at one of the most powerful features: the Pardot Engagement Studio. We'll demonstrate how marketers use automation tools to nurture leads better, boost sales revenue, improve engagement rates, and improve marketing productivity.

Features covered

Pardot automation
From content creation to organisation, marketing automation is all about streamlining your marketing processes. In this pitstop, we will take you through Pardot features in terms of automation and provide tips for how each one can be used. We’ll explore Automation Rules, Completion Actions (including conditional ones!), and more automation within Pardot.

Engagement Studio 
Engagement Studio was built to supersede linear drip programs and allow for a new approach to lead nurturing. It enables you to build highly intelligent workflows using a user-friendly canvas that bears a resemblance to the New York subway map.To fully utilise the benefits of a Pardot Engagement Studio, you must first grasp the basics of how it works, which we will take you through in this pitstop.
Pardot specialist training

Benefits of Pardot Training On-Demand

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Sign up whenever you like to start being drip-fed a new pitstop every week that will get you up to speed on all things Pardot (MCAE).
 There are 10 pitstops in total!

Targeted pitstops

Our pitstops are focused on job roles and cover everything you need to know about Pardot for the job you have/want. Know that your learnings apply to your role.

Your own Pardot support

Run into a Pardot challenge? Dip into the course whenever you like and recap a video or ask a question to the community.

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Join a community where you can engage with course peers and ask questions directly on our interactive platform.

Get approved by MarCloud

At the end of the course your skills will be tested and we will provide you with a certificate to add to your portfolio! Add your new skills to your CV.

Automation experts

You're learning from the best Pardot talent in the space. Our certified experts have years of marketing automation experience and will help you become a better Pardot power user.
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