Pitstop 7
The Life of a Marketing Operations Manager
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Pitstop 7 is a fan favourite because it's all about scoring, grading and lead assignment. We talk about Pardot strategy and how to really utilise the automation within Pardot to identify marketing-qualified leads (MQLs).Marketing and sales alignment have to be one of the highest priorities if a business wants to deliver better results. When both departments are working in synergy it can have a massive impact on marketing ROI, sales productivity, and top-line growth.
Features covered
Scoring
Pardot lead scoring is one of those sophisticated marketing automation functions. Using a blended lead scoring model can be the difference between your sales team trawling through a database of thousands in order to whittle out the warm leads manually, or simply be notified when a prospect is identified as sales-ready and at a point where they’re likely to convert. In this segment, we’ll take you through how marketers can measure engagement through Pardot.
Grading
Grading is about assigning a letter grade to prospects based on how closely their demographic information aligns with our ideal buyer. Lead Grading tells us how interested we should be in a prospect. In this pitstop, we will guide you step-by-step through collecting the information you need when setting up your buyers and using this to plan your Pardot Grading profiles.
Lead qualification & lead assignment
To be classed as a qualified lead, a prospect must meet a set of predetermined criteria (set by you) that indicates the prospect’s behaviour is a match-fit for your business' target audience. Qualified leads can be broken down further into two categories: Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), which we dive into further in our session. We will go through the process of passing your MQLs to sales for further follow-up.
Pardot lead scoring is one of those sophisticated marketing automation functions. Using a blended lead scoring model can be the difference between your sales team trawling through a database of thousands in order to whittle out the warm leads manually, or simply be notified when a prospect is identified as sales-ready and at a point where they’re likely to convert. In this segment, we’ll take you through how marketers can measure engagement through Pardot.
Grading
Grading is about assigning a letter grade to prospects based on how closely their demographic information aligns with our ideal buyer. Lead Grading tells us how interested we should be in a prospect. In this pitstop, we will guide you step-by-step through collecting the information you need when setting up your buyers and using this to plan your Pardot Grading profiles.
Lead qualification & lead assignment
To be classed as a qualified lead, a prospect must meet a set of predetermined criteria (set by you) that indicates the prospect’s behaviour is a match-fit for your business' target audience. Qualified leads can be broken down further into two categories: Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), which we dive into further in our session. We will go through the process of passing your MQLs to sales for further follow-up.
This Pardot training session is not one to miss!
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There are 10 pitstops in total!
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