Pitstop 7

The Life of a Marketing Operations Manager

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Pitstop 7 is a fan favourite because it's all about scoring, grading and lead assignment. We talk about Pardot strategy and how to really utilise the automation within Pardot to identify marketing-qualified leads (MQLs).Marketing and sales alignment have to be one of the highest priorities if a business wants to deliver better results. When both departments are working in synergy it can have a massive impact on marketing ROI, sales productivity, and top-line growth.

Features covered

Scoring
Pardot lead scoring is one of those sophisticated marketing automation functions. Using a blended lead scoring model can be the difference between your sales team trawling through a database of thousands in order to whittle out the warm leads manually, or simply be notified when a prospect is identified as sales-ready and at a point where they’re likely to convert. In this segment, we’ll take you through how marketers can measure engagement through Pardot.

Grading
Grading is about assigning a letter grade to prospects based on how closely their demographic information aligns with our ideal buyer. Lead Grading tells us how interested we should be in a prospect. In this pitstop, we will guide you step-by-step through collecting the information you need when setting up your buyers and using this to plan your Pardot Grading profiles.

Lead qualification & lead assignment
To be classed as a qualified lead, a prospect must meet a set of predetermined criteria (set by you) that indicates the prospect’s behaviour is a match-fit for your business' target audience. Qualified leads can be broken down further into two categories: Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), which we dive into further in our session. We will go through the process of passing your MQLs to sales for further follow-up. 

This Pardot training session is not one to miss!

View Pitstop 8

Our Pitstops

Complete the Pardot On-Demand course in 10 game-changing pitstops.

PITSTOP 1
Know One's Way Around
Pardot Dashboard / Marketing Calendar / Pardot Tabs / Features / Building Excercise (Homework)
PITSTOP 2
Life of a Pardot Admin
Salesforce & Pardot / Syncing Technical Setup / Account Settings & Sync Errors / Raise a Support Case / User set up / Custom fields object sync
PITSTOP 3
The Life of a Campaign Manager
Folders / Connected Campaigns / Campaign Hierarchy / List Management / Building Excercise (Homework)
PITSTOP 4
The Life of an Email Marketer
Email Best Practices / Building Emails in Classic / Lightning Email Builder / Building Exercise (Homework)
PITSTOP 5
The Life of a Campaign Manager pt. 2
Custom redirect links / Page Actions / Social Connectors 
PITSTOP 6
Becoming a Lead Gen Specialist
Forms Vs Form Handlers / Landing Pages in Classic / Landing Pages Lightining Builder / Building Exercise (Homework)
PITSTOP 7
The Life of a Marketing Operations Manager
Scoring / Grading / Lead Qualification (MQL) / Lead Assignment / Case study (Homework) 
PITSTOP 8
The Life of a Marketing Operations Manager pt. 2
Pardot Automations / Engagement Studio / Building Exercise (Homework) 
PITSTOP 9
Introduction to Sales Cloud for Marketers
Understanding data architecture / Object management / Setup and Rule management / External Activities / Building Exercise (Homework) 
PITSTOP 10
The Life of a Marketing Analyst
B2B Analytics / Introduction to custom dashboard UI and tools / Build a lens / Setup of notifications, sharing, collaboration / Building Exercise (Homework) 
Pardot specialist training

Benefits of Pardot Training On-Demand

Sign up on-demand

Sign up whenever you like to start being drip-fed a new pitstop every week that will get you up to speed on all things Pardot (MCAE).
 There are 10 pitstops in total!

Targeted pitstops

Our pitstops are focused on job roles and cover everything you need to know about Pardot for the job you have/want. Know that your learnings apply to your role.

Your own Pardot support

Run into a Pardot challenge? Dip into the course whenever you like and recap a video or ask a question to the community.

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Get approved by MarCloud

At the end of the course your skills will be tested and we will provide you with a certificate to add to your portfolio! Add your new skills to your CV.

Automation experts

You're learning from the best Pardot talent in the space. Our certified experts have years of marketing automation experience and will help you become a better Pardot power user.
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