Pitstop 4

The Life of an Email Marketer

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Pitstop 4 is all about Pardot email marketing. When it comes to Pardot email marketing, there’s a list of things you need to consider before you even begin to create an email – what type of email are you sending? Who are you sending it to? How does it fit into your email marketing strategy? These are just a few of the many important questions to think about.

This session will get you geared up to send email campaigns, and we’ll take you through best practices to ensure you check all the boxes for the best results via email!

Features covered

Email marketing best practices
Designing email templates that render beautifully across all email clients, making use of things like Dark Mode, and engaging recipients is no easy feat. We share all of the best practices for high-quality emails possible in Pardot.
Building emails in Classic versus Lightning Email Builder 
How do these two features differ? What are the pros and cons of using one versus the other? Our Pardot experts will run through what you need to know and how to get started with setting up your email marketing campaigns.

View Pitstop 5

Our Pitstops

Complete the Pardot On-Demand course in 10 game-changing pitstops.

PITSTOP 1
Know One's Way Around
Pardot Dashboard / Marketing Calendar / Pardot Tabs / Features / Building Excercise (Homework)
PITSTOP 2
Life of a Pardot Admin
Salesforce & Pardot / Syncing Technical Setup / Account Settings & Sync Errors / Raise a Support Case / User set up / Custom fields object sync
PITSTOP 3
The Life of a Campaign Manager
Folders / Connected Campaigns / Campaign Hierarchy / List Management / Building Excercise (Homework)
PITSTOP 4
The Life of an Email Marketer
Email Best Practices / Building Emails in Classic / Lightning Email Builder / Building Exercise (Homework)
PITSTOP 5
The Life of a Campaign Manager pt. 2
Custom redirect links / Page Actions / Social Connectors 
PITSTOP 6
Becoming a Lead Gen Specialist
Forms Vs Form Handlers / Landing Pages in Classic / Landing Pages Lightining Builder / Building Exercise (Homework)
PITSTOP 7
The Life of a Marketing Operations Manager
Scoring / Grading / Lead Qualification (MQL) / Lead Assignment / Case study (Homework) 
PITSTOP 8
The Life of a Marketing Operations Manager pt. 2
Pardot Automations / Engagement Studio / Building Exercise (Homework) 
PITSTOP 9
Introduction to Sales Cloud for Marketers
Understanding data architecture / Object management / Setup and Rule management / External Activities / Building Exercise (Homework) 
PITSTOP 10
The Life of a Marketing Analyst
B2B Analytics / Introduction to custom dashboard UI and tools / Build a lens / Setup of notifications, sharing, collaboration / Building Exercise (Homework) 
Pardot specialist training

Benefits of Pardot Training On-Demand

Sign up on-demand

Sign up whenever you like to start being drip-fed a new pitstop every week that will get you up to speed on all things Pardot (MCAE).
 There are 10 pitstops in total!

Targeted pitstops

Our pitstops are focused on job roles and cover everything you need to know about Pardot for the job you have/want. Know that your learnings apply to your role.

Your own Pardot support

Run into a Pardot challenge? Dip into the course whenever you like and recap a video or ask a question to the community.

Join a community

Join a community where you can engage with course peers and ask questions directly on our interactive platform.

Get approved by MarCloud

At the end of the course your skills will be tested and we will provide you with a certificate to add to your portfolio! Add your new skills to your CV.

Automation experts

You're learning from the best Pardot talent in the space. Our certified experts have years of marketing automation experience and will help you become a better Pardot power user.
Want to sign up more than 1 person? Contact us.
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