Pitstop 5
The Life of a Campaign Manager pt.2
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Pitstop 5 focuses on Pardot tools for third-party monitoring, to ensure you never miss an activity or social posting in your org. Use Connectors and Page Actions to alert your sales team when a prospect visits a given page or takes a specific action.
Features covered
Pardot Custom Redirects
This feature allows us to track engagement with marketing content on any link on our website, even a third-party website, or any other web page. This means we can utilise this nifty Pardot tool pretty much anywhere, to report on our ‘Marketing Assets’ – and not just those hosted in Pardot! In this pitstop, we will take you through the setup and how to apply the action for prospects that do interact with your third-party assets.
This feature allows us to track engagement with marketing content on any link on our website, even a third-party website, or any other web page. This means we can utilise this nifty Pardot tool pretty much anywhere, to report on our ‘Marketing Assets’ – and not just those hosted in Pardot! In this pitstop, we will take you through the setup and how to apply the action for prospects that do interact with your third-party assets.
Page Actions
A powerful tool which allows you to track particular page visits and apply actions based on the interaction. Discover how to setup page actions in Pardot and how you can also loop Sales in on the page visits.
Social Connectors
Discover how to set up social connectors such as Facebook, Twitter and LinkedIn in Pardot, to gather insights on link clicks, replies, comments, retweets, and likes.
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There are 10 pitstops in total!
There are 10 pitstops in total!
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