Privacy Notice: MarCloud Pardot Training Course

MarCloud Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://training.marcloudconsulting.com (“our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

This Notice applies as between you, the user of this Site, and MarCloud Consulting, the owner and provider of this Site. This Notice applies to our use of any personal data collected by us in relation to your use of the Site, and any services or systems therein.

At this point it is important for you to know that we are governed by the UK’s Information Commissioner's Office (ICO), and they have in-depth information about the GDPR and how it applies to business within the United Kingdom. Detailed guidance on your obligations can be found on the website for the the Information Commissioner’s Office.

Please read this Privacy Notice carefully and ensure that you understand it. Your acceptance of this Privacy Notice is required upon entering our Site. If you do not agree to be bound by the terms of this Privacy Notice, you should stop using our Site immediately.

Our Website is owned and operated by MarCloud Limited, a limited company registered in England under company number 11505110.

Company name: MarCloud Limited

Site: https://marcloudconsulting.com
ICO registration number: ZB060968
Address: Barnston House, Beacon Lane, Heswall, Wirral, United Kingdom, CH60 0EE
Email: privacy@marcloudconsulting.com

In this Privacy Notice, the following terms shall have the following meanings:

"Account", meaning collectively the personal information, payment information, and credentials used by users to access material and/or any communications system on the Site;

"Content", meaning any text, graphics, images, audio, video, software, data compilations, and any other form of information capable of being stored in a computer, that appears on or forms part of this Site;

"Cookie", meaning a small text file placed on your computer by MarCloud when you visit certain parts of this Site. This allows us to identify recurring visitors, and to analyse their browsing habits within the Site;

"Data", meaning collectively all information that you submit to the Site. This includes, but is not limited to, account details and information submitted using any of our services or systems;

"MarCloud", meaning MarCloud Consulting (see address, above);

"Service", meaning collectively any online facilities, tools, services, or information that MarCloud makes available through the Site, either now or in the future;

"Site", meaning the website that you are currently using (training.marcloudconsulting.com) and any subdomains of this site (e.g. subdomain.marcloudconsulting.com), unless expressly excluded by their own terms and conditions;

"System", meaning any online communications infrastructure that MarCloud makes available through the Site, either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities, and email links; and

"User", meaning any third party that accesses the Site and is not employed by MarCloud and acting in the course of their employment.

2.1 What is personal data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”), and any another applicable personal data protection laws of the United Kingdom in effect from time to time, as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

2.2 Your legal rights

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the contact details supplied in this notice.
The right to access the personal data we hold about you.
The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using contact details supplied in this notice to find out more.
The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the contact details supplied in this notice.
The right to restrict (i.e. prevent) the processing of your personal data.
The right to object to us using your personal data for a particular purpose or purposes.
The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to reuse with another service or business in many cases.
Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the contact details supplied in this notice.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details supplied on this notice.

This Site may also include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for any of their privacy related arrangements. When you leave our Site, we encourage you to read the privacy notice of every website you visit.

Third parties including Pardot, Google, LinkedIn, etc., whose content appears on our Site, may use third party Cookies as detailed below in Part 6. Please refer to Part 6 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

4.2 What data we collect

Depending upon your use of our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see part 5 for more information about our use of Cookies and similar technologies, as well as our Cookie Policy.

We do not collect any ‘special category’ or ‘sensitive’ personal data, personal data relating to children, or data relating to criminal convictions and/or offences.

Without limitation, any of the following data may be collected:

Data collected	How we collect the data
Identity information, including full name and date of birth.	Forms on our website
Business information, including business name, job title, and profession.	Forms on our website
Contact information, including email address and telephone number.	Forms on our website
Demographic information, including postcode, preferences, and interests.	Forms on our website
Financial information, including credit or debit card numbers.	Forms on our website
Technical information, including IP address, browser type and version, and operating system.	Automatically collected
A list of URLs starting with a referring site, your activity on this Site, and the site you exit to.	Automatically collected
Cookie information.	Automatically collect

4.3 How we use your personal data

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:

What we do	What data we use	Our lawful basis
Personalising and tailoring your experience on our Site	First name, last name, job title, industry, company	To better illustrate our services and how they are applicable to your industry or sector under legitimate interest.
Administering our business	Employee and customer data	Performance of the contract, and/or Legitimate interest being, processing employee or client data; direct marketing; or administrative data transfers within a group of companies, and further in relation to fraud prevention; network and information security; and indicating possible criminal acts or threats to public security.
Supplying our services to you	Employee and customer data	Performance of the contract, and/or Legitimate interest being, processing employee or client data; direct marketing; or administrative data transfers within a group of companies, and further in relation to fraud prevention; network and information security; and indicating possible criminal acts or threats to public security.
Communicating with you	Email address, first name, last name, job title	We ask for consent to market to you on all of our forms.
Supplying you with information by email you have opted in to (you may opt out at any time by clicking unsubscribe in the emails we send)	Email address, first name, last name, job title	Marketing, information updates, and introduction to third parties via data transfer to those parties.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation, and you will always have the opportunity to opt out.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the contact details supplied in this notice.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

4.4 How and where we store or transfer your personal data

We will store some of your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the EU GDPR and/or to equivalent standards by law. Transfers of personal data to the EEA from the UK are permitted without additional safeguards.

We will use specific approved contracts which ensure the same levels of personal data protection that apply under the Data Protection Legislation. For further information, please refer to the Information Commissioner’s Office.

Please contact us using the details in this Privacy Notice for further information about the particular data protection safeguard(s) used by us when transferring your personal data to a third country.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.

4.5 How long will you keep my personal data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Type of data	How long we keep it
Identity information, including name and title	3 years
Contact information, including address, email address, and telephone number	3 years
Business information, including business name, job title, profession, and seniority	3 years
Technical information, including IP address and browser type	3 years

In addition to your rights under the Data Protection Legislation, set out in Part 1, when you submit personal data via our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt out of receiving emails from us, which you may do by unsubscribing using the links provided in our emails, at the point of providing your details, and by managing your account).

Promotional offers from us; We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you.

Third party marketing; MarCloud does not engage in third party advertising and currently has no plan to do so. If you receive marketing from a business that claims to be doing so on the behalf of MarCloud, we request that you contact us in the first instance.

Opt out; You can ask us to stop sending you marketing messages by contacting us at any time. Please be aware that where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a requirement for continuing to receive our services, or continue our business operations with you. This will have been provided to us, by you, during a separate ‘transaction’.

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms.

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our Site and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used on our Site for marketing automation purposes. For more details, please refer to the table below. These Cookies are not integral to the functioning of our Site, and your use and experience of our Site will not be impaired by refusing consent to them.

All Cookies used by, and on, our Site are used in accordance with current Cookie Laws. To understand more about Cookies on this site, please view our Cookie Policy.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law, and where there is no conflict with the requirements of the GDPR or other applicable Data Protection Legislation.

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Notice.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

We may sometimes contract with the following third parties to supply certain services:

Recipient	Activity carried out	Sector	Location
Freelance MarCloud Marketing Manager (data processor)	Email marketing via Pardot	Marketing	Australia

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 3.

If any personal data is transferred outside of the UK, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 3, and regulated by the UK International Data Transfer Agreement (IDTA).

Our Company has a robust framework of policies and procedures that includes all legal, physical, and technical controls involved in an organisation’s information risk management processes.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach, and will notify you and any applicable regulator of a breach where we are legally required to do so.

Where we have given you a password which enables you or your employees to access certain restricted parts of our site, you and your employees are responsible for keeping this password confidential.

10.1 Lawful basis

Consent; means the explicit and actioned permission by you, the Data Subject, to allow us to process your

Legitimate interest; means the interest of our business in conducting and managing our business, to enable us to give you the best service and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of contract; means processing your data where it is necessary for the performance of a contract to which you are a party, or to take steps at your request before entering into such a contract. Many of our contracts we look after within the Company will fall under this lawful basis for processing, and if you are a client, customer or otherwise involved in these activities conducted by the Company, we advise you to contact us for further information.

Comply with a legal or regulatory obligation; means processing your personal data where it is necessary for compliance, with a legal or regulatory obligation that we are subject to.

10.2 Your legal rights

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal or regulatory reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground, as you feel it impacts on your fundamental rights and freedoms. You also have the right to object if we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

If you want us to establish the data’s accuracy;

where our use of the data is unlawful but you do not want us to erase it;
where you need us to hold the data even if we no longer require it, as you need it to establish, exercise or defend legal claims; or,
you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or to a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use, or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. This would be possible in a situation whereby we are processing your data based upon us gaining your explicit consent. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Subject Access Requests. The General Data Protection Regulation (GDPR) determines how we process personal data (information relating to living people). The regulation means you can ask to access the information we hold about you. These requests are called Subject Access Requests. You have the right to access to your information. It’s free and requests will be processed within one calendar month. We process subject access requests for information held on our system. Follow these three steps to find out what information is held about you:

Submit a subject access request to the Company.
Provide your proof(s) of identity.
Receive your information. You can submit your request either online or by post. It’s quicker and easier to submit a request online, but we know that doesn’t suit everyone.

Privacy Notice

Information about us

1. Definitions and interpretations

2. Your legal rights

3. This site and third party links

4. Our site and your personal data

5. Marketing

6. Cookies

7. Change of purpose

8. Disclosure of your personal data

9. Data security

10. Glossary

Changes to this Privacy Notice